About
I’m a writer, athlete, and entrepreneur obsessed with what it takes to feel lit up and alive in our lives.I study the psychology of passion and mastery — then I test the theories in the arena.THE BACKGROUND
I founded 12 Minute Athlete, a global fitness brand and app that proved you don't need a gym or much time to become an athlete. It's helped hundreds of thousands of people worldwide discover their inner athlete. But somewhere along the way, I got fascinated by what it means to feel alive beyond fitness, and that question took over everything.THE WORK
I'm currently writing a book on the psychology of passion. Through my Substack newsletter, On Fire, I geek out on the science and lived experience of what it means to care deeply about something — and how that intensity is the antidote to a life of just going through the motions.I've interviewed over 100 people from wildly different backgrounds — from bonsai masters and dragon boat helms to bean entrepreneurs and pigeon rescuers — to find out what lights them up and how they stay that way.I don't just study these ideas; I live them. As a World Champion Brazilian Jiu-Jitsu athlete, handstand lover, and aspiring pianist, I treat my life as a laboratory for understanding how people get (and stay) on fire.I'm also co-founder of the Institute of Aliveness — a global interdisciplinary institute exploring how we can all build more life in our time. More on this soon!WORK WITH ME
I coach a small number of entrepreneurs and creatives on performance and mastery. I also work with authors on their books and proposals. If either sounds like you, get in touch :)